Identity Design / Print / Merchandise

An alternate promotional run inspired by Domo Genisis and The Alchemist’s ‘No Idols’ originally released in 2012, this outcome celebrated the 10-year anniversary of the duo’s eccentric project.

Visually the goal here was to build on that sense of griminess and surrealism that make the album great, as well as the dychotomy between power and identity that is key to the record, and includes materials covering the entire promotional run of merchandise, including clothing and numerous types of legacy physical media.