Identity Design / Animation / Social Media

This project entailed creating a fresh new aesthetic for the group’s Spotify platform from the ground up.

Music can act as a connector between people of different backgrounds and interests, and I wanted to reflect this in the look and feel of MADASS’ releases. The resulting system was based around simple geometric shapes that contrasted with vibrant colours to reflect the vast amount of different energies and feelings that the playlists incur.

All collateral was also designed to be able to move and be reactive, and included animated social media posts on top of static collateral.